Film and Media Management Concentration
The Film and Media Management Concentration is a joint program between the Goizueta Business School and the Department of Film and Media in Emory College for students who have a demonstrated interest in pursuing a career in the creative media industries. Concentration students have an opportunity to combine coursework from Goizueta and Film and Media to build a strong foundation for success in their post-graduate careers in the industry. The curriculum is mutually beneficial to both groups of students:
Film and Media students take courses that ground them in an understanding of the business of the media industry and particularly the structures, labor forces, technologies, and economics involved in the creation and distribution of media content.
BBA students take courses that ground them in an understanding of film and media in its historical and contemporary context as a unique and evolving industry and artistic form.
All Film and Media Management Concentration students can pursue industry-related electives of their choice drawn from business and film and media, and the program culminates in a capstone course taken by all Concentration students in the spring of their senior year. In that class, students analyze the contemporary media industry, understand its current challenges, interact with guest speakers working in the industry, and develop an individualized path forward for their future careers in Hollywood and beyond.
Concentration Requirements
All Concentration students must take two required courses and two electives. At least one of these two electives must be taught in the program that is not the student's own School of enrollment. Finally, students must take the Capstone class (FILM 407) in the Spring semester of their Senior year.
Note: Participation in the Concentration is limited to BBA students and Film and Media Majors. Students who are matriculated in the Goizueta Business minor are not eligible to participate in the Film and Media Management Concentration. Students may pursue either a concentration OR a business minor, but not both.
Film and Media students are required to take two of the following courses:
- FIN 220: Finance for Non-business Students
- OAM 330: Organization and Management
- MKT 340: Marketing Management
BBA students are required to take:
- FILM 101: Introduction to Film*
- Choose 1 of 3:
- FILM 202: Film History II
- FILM 203: American Television History
- FILM 403 The Biz: The History American Media Industries (Strongly recommended)
*All BBA students must take the first core, Film 101: Introduction to Film. This course is additionally a prerequisite for the second core. Students may choose from FILM 202, FILM 203 or FILM 403 to fulfill the second core. Additional course(s) taken beyond the one required from this list may serve as electives towards the concentration.
Here is a list of possible courses that will fulfill the electives requirement.
- FILM 102: Introduction to TV and Digital Media (this course does not count as a concentration elective for Film & Media majors)
- FILM 107: Introduction to Digital Video
- FILM 202: Film History II
- FILM 203: American Television History
- FILM 212: Film Producing
- FILM 255: Film, Media and Social Change*
- FILM 280: Video Games
- FILM 385: Global Media Industries
- FILM 385: Economics of TV and Streaming
- FILM 403 The Biz: "History of American Media Industries" This is an elective for Film & Media majors while this fulfills a requirement for BBA majors. Strongly recommended.
- FILM 404: Gender in Film and Media*
- FIN 321 Finance and Economics of the Film Industry
- ISOM 450: Foundations of Digital Enterprises and Markets
- MKT 339: Content Marketing
- MKT 342: Market Intelligence and Customer Insights (must have completed a statistics class)
- MKT 343: Digital Marketing & Social Media Strategy
- MKT 441: Ideation
- MKT 446: Advertising & Marketing Communications
- OAM 335 Strategies for Entertainment & Media
- OAM 432 Negotiations
*BBA students must take all pre‐requisites for this course prior to enrolling in the course and are exempt from the FILM 301 or FILM 3012 course prerequisites.
Concentration Capstone
All Concentration students must take FILM 407: Capstone: Content Creation during the spring semester of their senior year.
Co-Curricular Activities
Concentration Students are highly encouraged to pursue co-curricular opportunities such as career treks and internships funded Pathways Scholars Program.
Concentration Alumni Careers
Alumni Positions
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Companies Alumni Have Worked For
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Concentration Leadership
Concentration Co-Directors
Jennifer Porst, PhD
Associate Professor, Department of Film and Media
jporst@emory.edu
Andrea Hershatter
Senior Associate Dean and Director of the BBA Program, Goizueta Business School
ahersha@emory.edu
Questions About Advising, Applications, or Enrollment:
Clare Sterling
Academic Department Administrator, Department of Film and Media
emily.clare.sterling@emory.edu
Tina Giannakopoulos
Director of Operations, BBA, Goizueta Business School
tgianna@emory.edu