Concentration in Film and Media Management
What is the Film and Media Management Concentration?
The Film and Media Management Concentration brings together juniors and seniors in the Goizueta Business School and Emory College who have a demonstrated interest in seeking out a professional career in the creative media industries. The curriculum is mutually beneficial to both groups of students:
All Film and Media Management Concentration students have the opportunity to pursue industry-related electives drawn from business and film and media disciplines, and to participate in a capstone course where they synthesize and validate their evolving perspectives in both an academic and an applied environment.
Participation is limited to BBA students and Film and Media majors.
Junior or Senior Year
BBA and Film and Media Concentration Students:
All Concentration students must take two electives. At least one of these two electives must be taught in the program that is not the student's own School of enrollment.
BBA Concentration in Film and Media Management students are exempt from the FILM 301 or FILM 302 course prerequisites.
Here is a list of possible courses that will fulfill the electives requirement.
- FILM 102: Introduction to TV and Digital Media (this course does not count as a concentration elective for Film & Media majors)
- FILM 107: Introduction to Digital Video
- FILM 202: Film History II
- FILM 203: American Television History
- FILM 212: Film Producing
- FILM 255: Film, Media and Social Change*
- FILM 280: Video Games
- FILM 403 The Biz: American Film and TV Industries (this is an elective for Film & Media majors only)
- FILM 404: Gender in Film and Media*
- FIN 321 Finance and Economics of the Film Industry
- ISOM 450: Foundations of Digital Enterprises and Markets
- MKT 339: Content Marketing
- MKT 342: Market Intelligence and Customer Insights (must have completed a statistics class)
- MKT 343: Digital Marketing & Social Media Strategy
- MKT 441: Ideation
- MKT 446: Advertising & Marketing Communications
- OAM 335 Strategies for Entertainment & Media
- OAM 432 Negotiations
*BBA students must take all pre‐requisites for this course prior to enrolling in the course.
Film and Media Management Concentration Requirements
Junior Year
BBA students are required to take:
- FILM 101: Introduction to Film**
- Choose 1 of 3:
- FILM 202: Film History II
- FILM 203: American Television History
- FILM 403 The Biz: American Film and TV
**All BBA students must take the first core, Film 101: Introduction to Film. This course is additionally a prerequisite for the second core. Students may choose from FILM 202, FILM 203 or FILM 403 to fulfill the second core. Additional course(s) taken beyond the one required from this list may serve as electives towards the concentration.
Film and Media students are required to take two of the following courses:
- FIN 220: Finance for Non-business Students
- OAM 330: Organization and Management
- MKT 340: Marketing Management
Senior Year
BBA and Film and Media Concentration Students:
FILM 407: Content Creation: Seminar for Producers and Directors (Spring only)
Co-Curricular Activities
- LA Trek
- Atlanta Trek
- Internships
Note: Students who are matriculated in the Goizueta Business minor are not eligible to participate in the Film and Media Management Concentration. Students may pursue either a concentration OR a business minor, but not both.