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Concentration in Film and Media Management

What is the Film and Media Management Concentration?

The Film and Media Management Concentration brings together juniors and seniors in the Goizueta Business School and Emory College who have a demonstrated interest in seeking out a professional career in the creative media industries. The curriculum is mutually beneficial to both groups of students: 

BBA students take courses that ground them in an understanding of film and media in its historical and contemporary context as an evolving artistic form.
 
Film and Media students take courses that ground them in an understanding of the infrastructure and market mechanisms that support the creation and distribution of media content.
 

All Film and Media Management Concentration students have the opportunity to pursue industry-related electives drawn from business and film and media disciplines, and to participate in a capstone course where they synthesize and validate their evolving perspectives in both an academic and an applied environment.

Participation is limited to BBA students and Film and Media majors.

Junior or Senior Year

BBA and Film and Media Concentration Students: 

All Concentration students must take two electives. At least one of these two electives must be taught in the program that is not the student's own School of enrollment.

BBA Concentration in Film and Media Management students are exempt from the FILM 301 or FILM 302 course prerequisites.

Here is a list of possible courses that will fulfill the electives requirement. 

  • FILM 102: Introduction to TV and Digital Media
  • FILM 107: Introduction to Digital Video
  • FILM 202: Film History II
  • FILM 203: American Television History
  • FILM 212: Film Producing
  • FILM 255: Film, Media and Social Change
  • FILM 280: Video Games
  • FILM 403: The Biz: American Film and TV Industries (Fall only)
  • FILM 404: Gender in Film and Media
  • FIN 321: Economics and Finance of Film
  • ISOM 450: Foundations of Digital Enterprises and Markets
  • MKT 342: Market Intelligence and Customer Insights (must have completed a statistics class)
  • MKT 343: Digital Marketing & Social Media Strategy
  • MKT 441: Ideation
  • MKT 446: Advertising & Marketing Communications
  • OAM 335 Strategies for Entertainment & Media
  • OAM 432 Negotiations

Film and Media Management Concentration Requirements

Junior Year

BBA students are required to take the following two courses:

  • FILM 101: Introduction to Film
  • FILM 403: The Biz: American Film and TV Industries* (Fall only)

*BBA Concentration in Film and Media Management students are exempt from the FILM 301 or FILM 302 course prerequisites.

Film and Media students are required to take two of the following courses:

  • FIN 220: Finance for Non-business Students
  • OAM 330: Organization and Management
  • MKT 340: Marketing Management

Senior Year

BBA and Film and Media Concentration Students: 

  • FILM 407: Content Creation: Seminar for Producers and Directors (Spring only)

Co-Curricular Activities

  • LA Trek
  • Internships
  • BUS 480G: Entertainment Management Senior Seminar
When and How Do I Apply?

Students should apply for the Film and Media Management Concentration by the start of the spring semester of their sophomore year. Admission is determined by the concentration's co-directors.

Click Here to Apply