Top of page
Skip to main content
Main content

Film and Media Management Concentration


Concentration Requirements

All Concentration students must take two required courses and two electives.  At least one of these two electives must be taught in the program that is not the student's own School of enrollment. Finally, students must take the Capstone class (FILM 407) in the Spring semester of their Senior year.

Note: Participation in the Concentration is limited to BBA students and Film and Media Majors. Students who are matriculated in the Goizueta Business minor are not eligible to participate in the Film and Media Management Concentration. Students may pursue either a concentration OR a business minor, but not both.

Film and Media students are required to take two of the following courses:

  • FIN 320 Corporate Finance
  • MKT 340 Marketing Management
  • OAM 330 Organization and Management

BBA students are required to take:

  • FILM 101 Introduction to Film (*see note below)

Choose 1 of 3:

  • FILM 202: Film History II
  • FILM 203: American Television History
  • FILM 403 The Biz: American Film and TV Industries (strongly recommended)

*All BBA students must take the first core, Film 101: Introduction to Film. This course is additionally a prerequisite for the second core. Students may choose from FILM 202: Film History II, FILM 203: American Television History or FILM 403: The Biz to fulfill the second core. Additional course(s) taken beyond the one required from this list may serve as electives towards the Concentration.

 Students in the Concentration must take two Electives from a list including, but not limited to, the following. At least one of these electives must be in the program that is not the student’s own School of enrollment. These courses can be taken in both junior and senior years. 

Concentration Electives Offered through the Film and Media Department 

  • FILM 102 Introduction to TV and Digital Media (this
  • course does not count as a CONCENTRATION elective for
  • Film & Media majors)
  • FILM 107 Introduction to Digital Video
  • FILM 202 Film History II
  • FILM 203 American Television History
  • FILM 212 Film Producing

  • FILM 280 Video Games
  • FILM 285 International Film Festivals
  • FILM 385 Economics of TV Streaming (*see note below)
  • FILM 385 Global Media Industries (*see note below)
  • FILM 385 Media Analytics (*see note below)
  • FILM 403 The Biz: American Film and TV Industries (this is an elective for Film & Media majors only) 

*BBA students must take all pre-requisites for this course prior to enrolling in the course. 

Concentration Electives Offered through the BBA Program

  • ACT 301 Strategic Cost Management (please note that
  • ACT 200 Accounting: The Language of business is a pre-
  • requisite for this course)
  • FIN 321 Economics and Finance of Film
  • ISOM 450 Foundations of Digital Enterprises & Markets
  • MKT 342 Data Driven Market Intelligence (must have completed a statistics class)

  • MKT 343 Digital and Social Media Strategy MKT 349 Entertainment & Media Fieldwork
  • MKT 441 Ideation MKT 446 Advertising & Marketing Communications
  • MKT 452 Content Marketing
  • OAM 335 Strategies for Entertainment & Media OAM 432 Negotiations


*BBA students must take all pre-requisites for this course prior to enrolling in the course.

Concentration Capstone 

All Concentration students must take FILM 407 Content Creation: Seminar for Producers and Directors during the spring semester of their senior year.

Co-Curricular Activities

Concentration Students are highly encouraged to pursue co-curricular opportunities such as career treks and internships funded Pathways Scholars Program. 

Concentration Alumni Careers

Alumni in the concentration have gone on to hold positions in the following fields and companies.

Alumni Positions 

  • Marketing Executives
  • Business Development
  • Original Programming
  • Entertainment Lawyer
  • Head of Development
  • Art Director
  • Storyboard Artist
  • Creative Executive
  • Brand Manager
  • Project Manager
  • Production Accounting
  • Ad Sales
  • Mixed Media Consultant
  • Camera operators, writers, producers, editors, animators 
  • Comedy and Drama Executive
  • Chief Creative Officer
  • VP of Television, Global, and Kids
  • Location Manager
  • Strategy Manager
  • Talent Agent and Management
  • Commercial Endorsement Agent
  • Director of Production
  • Media Planner
  • Public Relations
  • AI-Powered Tech and Measurement
  • Researchers
  • Data analytics
  • Distribution Strategy

 

 

 

 

 

 






Companies Alumni Have Worked For

  • HBO Max
  • Adult Swim
  • Paramount+
  • Warner Bros. Entertainment
  • Sony Pictures Entertainment
  • DoorDash
  • William Morris Endeavor
  • Lionsgate
  • Lee Daniels Entertainment
  • Amazon Web Services
  • Spotify
  • Atomic Cartoons
  • Elektra Entertainment (music)
  • Good Thing Going Productions (Lena Dunham’s company)
  • The Coca-Cola Company
  • PepsiCo
  • AGBO Innovation (Russo Brothers’ company)
  • CNN
  • Deloitte
  • DDB
  • NBA
  • Halo Studios (video games)
  • PBS
  • MasterClass
  • Smithsonian Channel
  • NBCUniversal
  • Tubi
  • Meta
  • Warner Bros. Discovery Sports
  • Prime Video and Amazon Studios
  • Marvel
  • JP Morgan
  • Google
  • DC Comics
  • New Line Cinema
  • Live Nation
  • Jib Jab
  • CAA
  • UTA
  • Gersh
  • Morgan Stanley
  • TikTok
  • Paramount Pictures
  • Apple TV+
  • Ernst & Young

Concentration Leadership

Concentration Co-Directors
Jennifer Porst, PhD 
Associate Professor, Department of Film and Media
jporst@emory.edu

Andrea Hershatter
Senior Associate Dean and Director of the BBA Program,  Goizueta Business School
ahersha@emory.edu                                                              

Questions About Advising, Applications, or Enrollment:

Clare Sterling                                                                         
Academic Department Administrator, Department of Film and Media                                             
emily.clare.sterling@emory.edu                                

Tina Giannakopoulos
Director of Operations, BBA, Goizueta Business School
tgianna@emory.edu