Film & Media Management
The Concentration in Film and Media Management is a collaborative effort between the Department of Film and Media Studies in Emory College and the Goizueta Business School BBA Program. This integrated set of curricular offerings provides knowledge, hands-on skills, and industry experiences for BA and BBA students interested in pursuing film and media as a postgraduate or professional option.
Requirements
Back to topParticipation in the concentration is limited to BBA students and Film and Media Studies students with a serious interest in working in film and entertainment. During the junior and senior year, in addition to pursuing their own majors, students admitted to the concentration complete two core courses in the non-major program, two electives from a list of relevant choices, and one senior capstone. Additional seminars, networking events, industry speakers, and professional opportunities augment the resources available to concentration students.
Core
Film & Media Students
Two of the following courses:
- FIN 320: Corporate Finance
- MKT 340: Marketing Management
- OAM 330: Organization and Management
BBA Students
- FILM 101: Introduction to Film
- One of the following courses:
- FILM 202: Film History II
- FILM 203: American Television History
- FILM 403: The Biz - American Film & TV Industries
Electives
Students in the Concentration must take two electives from a list including, but not limited to, the following. At least one of these electives must be in the program that is not the student’s own School of enrollment. These courses can be taken in both junior and senior years.
Film & Media Electives
- FILM 102: Introduction to TV and Digital Media [1]
- FILM 107: Introduction to Digital Video
- FILM 202: Film History II
- FILM 203: American Television History
- FILM 212: Film Producing
- FILM 280: Video Games
- FILM 285: International Film Festivals
- FILM 385: Economics of TV Streaming [2]
- FILM 385: Global Media Industries [2]
- FILM 385: Media Analytics [2]
- FILM 403: The Biz: American Film and TV Industries
BBA Electives
- ACT 301: Strategic Cost Management [3]
- FIN 321: Economics and Finance of Film
- ISOM 450: Foundations of Digital Enterprises & Markets
- MKT 342: Data Driven Market Intelligence [4]
- MKT 343: Digital and Social Media Strategy
- MKT 349: Entertainment & Media Fieldwork
- MKT 441: Ideation
- MKT 446: Advertising & Marketing Communications
- MKT 452: Content Marketing
- OAM 335: Strategies for Entertainment & Media
- OAM 432: Negotiations
[1] This course does not count as a concentration elective for Film & Media majors.
[2] BBA students must take all pre-requisites for this course prior to enrolling in the course.
[3] ACT 200: Accounting is a pre-requisite.
[4] Must have completed a statistics class.
Concentration Capstone
All Concentration Students
- FILM 407: Content Creation - Seminar for Producers and Directors (senior year spring semester)
Leadership & Contacts
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Co-Director
Jennifer Porst
Associate Professor & Co-Director of the Film and Media Management Concentration
Co-Director
Andrea Hershatter
Senior Associate Dean & Director of the BBA Program, Goizueta Business School
Questions About Advising, Applications, or Enrollment
